Although my role at Viacom spans all our brands, every so often I get to work more hands-on with a specific one for a specific project. These days I’ve been working closely with our Spike team on the All Access brand.
The All Access concept is to take viewers deep inside the worlds of tech, gaming and comics - and do so across platforms and media, embracing the potential of Social TV. Spike is doing this with over 17 hours of live coverage from the upcoming E3 video game event as well as a weekly show that airs Thursdays and midnight (hosted by Katie Linendoll). After E3, Spike is also going to ComiCon for loads more live coverage across all screens.
At these mega events, Spike gets exclusive interviews, product demos, access to product launches, the key CEOs, celebrities and more. Content is streamed across all platforms, including on-air. And viewers are made part of the action through social interaction and live/dynamic poling where the on-air talent can basically have real-time conversations with the audience.
Spike’s 2011 live E3 multi-platform special was the number one destination for E3 coverage last year, garnering more than 10 million combined online and on-air viewers, and was also the largest live streaming event in Viacom history.
“E3 All Access Live” will be supported on Spike TV through “GTTV with Geoff Keighley,” “All Access Weekly” and “Playbook 360;” online on Spike.com and GameTrailers.com; socially through its Facebook and Twitter feed @SpikeTV; on popular gaming blog, Kotaku; and through mobile phones and tablets including iPhone, iPad and Android devices, as well as on the big screens in New York City’s Times Square. Also, for the first time ever, Spike will partner with sister Viacom networks, including MTV2; MTVU; VH1; Tr3s: Música y Más and others to provide additional programming coverage.