September 2011
2 posts
Social TV News Roundup
These are the most interesting and relevant stories from the last two weeks (in my opinion): Showtime’s new coviewing app launches Warner Bros wants your Facebook profile to co-star in its new show USA’s “Psych” Social TV Campaign Scores With Fans and official site The First Social Television Network DirecTV Checks-In With GetGlue Creating social TV: lessons along the way Miso...
Sep 30th
The Shwirtz Show
Maybe it was such a slow August that media folks decided to call me up for some chats. I’m proud of what came out of those chats so, if you’re looking for something insightful, see what I have to say in the article and video below (no connection between the two). How Can Networks Spin Online Chatter Into Ratings Gold? “A lot of our thinking is around, how are we going to...
Sep 7th