Jacob Shwirtz's Shwirtzings

These are the most interesting and relevant stories from the last two weeks (in my opinion):

• Showtime’s new coviewing app launches
• Warner Bros wants your Facebook profile to co-star in its new show
• USA’s “Psych” Social TV Campaign Scores With Fans and official site
• The First Social Television Network
• DirecTV Checks-In With GetGlue
• Creating social TV: lessons along the way
• Miso transforms Dexter’s season premiere into a ‘Pop-Up Video’ experience and another article
• How Survivor’s Jeff Probst Bridged the Gap Between CBS and Its Audience
• TiVo Integrates With Facebook

Maybe it was such a slow August that media folks decided to call me up for some chats. I’m proud of what came out of those chats so, if you’re looking for something insightful, see what I have to say in the article and video below (no connection between the two).

How Can Networks Spin Online Chatter Into Ratings Gold?

“A lot of our thinking is around, how are we going to expand that television experience?” MTV Networks director of social viewing Jacob Shwirtz said. Overall, MTVN owns and operates more than 600 social media accounts.

MTV Networks: Why Social TV is Not Just About Digital

I wouldn’t want anyone thinking that all I do is promote myself - so here is a reminder that I can also be very, very silly: